Tesis Penerbitan Semenanjung Malaysia 1996


Perbincangan mengenai penerbitan di Semenanjung menjadi tajuk satu kajian oleh Stirling University. Kajian bertajuk "A study of book marketing in publishing houses in Peninsular Malaysia: contexts, practices, problems" oleh Azizah Hamzah. Kajian tersebut menghasilkan tesis di Stirling University pada 1996. 

Kandungan:

Appraisal of formative years of Malaysian book publishing; An overview of post-independence book publishing in Malaysia; General environmental appraisal; An overview of marketing and its application in the Malaysan book trade; Research design and methodology; Research results; Marketing communications practices; Summary and conclusion.

Sumber: stirling - link.

Baca "A history of Stirling". local histories - link.

 

Cambuskenneth Abbey, Stirling, Scotland

founded in about 1140 by King David I

source - link

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